The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

How to Create an SEO Friendly Website Structure for Better User Experience

In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.

Lead Generation Strategy: How To Close The Loop

Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.

The Importance of Marketing Research

While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.

How To Improve A Sales Team’s Performance With Self-Directed Learning

A learning environment built on trust, where individuals are free to adopt their own learning styles, creates a memorable and enjoyable educational experience. But how do leaders create such an environment for their team?

Lead Generation Strategy: Rent vs. Own

Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.

Increase Revenue 1,500% with Conversion Rate Optimization

Gaining your customers’ attention is hard work and quite expensive. As difficulty and costs rise from increasing competition, get more out of the attention you have with conversion rate optimization. Find out how.

Conquer Website Copywriting Using These 3 Templates

It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.

Digital Transformation Starts With Your Customers

Digital transformation is a popular term these days. Immediately we jump to new technologies that make our lives easier, but let’s not get ahead of ourselves. Digital transformation should improve the customer experience first and foremost.

A Project Post Mortem Template

As a project manager, I’ve always been motivated by the idea that teams can learn from their mistakes to become collectively better. On the other hand, I’ve also been cognizant that if not structured properly and delivered in a way that’s constructive, feedback can be detrimental and quickly spiral out of control.

Website Migration Checklist

Websites are the engine of many businesses. A new, more powerful or more efficient website can boost online success for a brand. However, with every opportunity comes risk, and if the website launch isn’t handled properly, it can cause devastating damage.

Why and How Marketers Should Use User-Generated Content

User-generated content has become so much a part of our lives that many of us now take it for granted. Those of us who are marketers should not.

Measuring A Page's Effect On Conversion

Google Analytics provides only partial measures of a page’s effect on conversions, but some quick analysis can help us fill in the gaps.