It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.

In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.

Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.

While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.

A learning environment built on trust, where individuals are free to adopt their own learning styles, creates a memorable and enjoyable educational experience. But how do leaders create such an environment for their team?

Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.

Gaining your customers’ attention is hard work and quite expensive. As difficulty and costs rise from increasing competition, get more out of the attention you have with conversion rate optimization. Find out how.

It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.

Digital transformation is a popular term these days. Immediately we jump to new technologies that make our lives easier, but let’s not get ahead of ourselves. Digital transformation should improve the customer experience first and foremost.

As a project manager, I’ve always been motivated by the idea that teams can learn from their mistakes to become collectively better. On the other hand, I’ve also been cognizant that if not structured properly and delivered in a way that’s constructive, feedback can be detrimental and quickly spiral out of control.

Websites are the engine of many businesses. A new, more powerful or more efficient website can boost online success for a brand. However, with every opportunity comes risk, and if the website launch isn’t handled properly, it can cause devastating damage.

User-generated content has become so much a part of our lives that many of us now take it for granted. Those of us who are marketers should not.