When running a business, growth is important. Companies are often willing to mortgage a great future for immediate success, even if that success is short lived.

How Brolik used Google's PageSpeed Insights, and Lighthouse scores to highlight areas of improvement in the javascript, html, css, images, and resource delivery resulting in an increase of organic traffic by 60%.

As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.

The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.

The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.

Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.

It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.

In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.

Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.

While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.

A learning environment built on trust, where individuals are free to adopt their own learning styles, creates a memorable and enjoyable educational experience. But how do leaders create such an environment for their team?

Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.