Search Engine Optimization

Search Engine Optimization. SEO. How much do you know about it? Some people know it’s important for their business, but little more. We’re often asked what we do in the way of search engine optimization, and it’s not the easiest question to answer. First, you need to know that search engines like Google, Yahoo and Ask have these things called crawlers that do random inspections of your website to judge your content. These crawlers compare this information to your tags, links and titles on your website and the keywords you choose in your internet marketing campaigns. Basically, they are judging relevance, or the extent to which the wording you use to advertise your website actually matches the content on your website. It might help to also understand what you are looking at when you search for something. Let’s say you search for “Plumbers in Philadelphia” in Google. You see 1-3 sponsored links (the ones people pay for) at the top in yellow. You also have a long list of sponsored ads down the right column. The rest of the links are organic. They are listed in the large white space underneath the top sponsored links. We make sure you perform well with the right attention to content, tags and relevance when your website is designed. Inbound links also play a big part in your organic search success. The more credible and established websites that link to yours, the better. Content overload? That’s just the beginning.