The YouTube Effect
Sunday March 15th, 2009
Video has never been more publishable or accessible than it is today. It has also never been as amateur. Along with the buzz about social networking, video is a big conversation topic for marketing departments of large companies. Why? Simple. 1 billion+ YouTube views per day. As a result, everyone is jumping on the viral... View Article
Video has never been more publishable or accessible than it is today. It has also never been as amateur. Along with the buzz about social networking, video is a big conversation topic for marketing departments of large companies. Why? Simple. 1 billion+ YouTube views per day. As a result, everyone is jumping on the viral video bandwagon, setting their expectations low and their budgets lower.
Quality video content cannot be discarded in the journey for online brand exposure. Web should not mean low quality. The YouTube effect is a powerful one with a major social and political impact. The question is, do you want your low quality, awkwardly organized, stealthily camouflaged brand videos sandwiched between a cat heating up in a microwave and a kid falling off of a speeding motorcycle? Don’t disregard the subconscious connections that your customers will attach to your brand. I don’t mean to cast a shadow on YouTube. It deserves respect for ascending to the top of the online video universe. Just remember that video deserves respect (as does your audience) or people will be so bombarded with garbage that they shut out video completely.
Professional online video content grew 25% last year, not as much as online video in general, but it’s a sign that professional quality will increase along with the online video trend. At least let’s hope so.
