Understanding SEO
Monday June 9th, 2008
There’s lots of talk about SEO (search engine optimization) these days, but most of it is skewed. SEO is a huge deal. If your company doesn’t show up on the first page in Google, nobody cares. For some reason, though, most people haven’t accepted SEO as a long term (budgeted) investment. The key is understanding... View Article
There’s lots of talk about SEO (search engine optimization) these days, but most of it is skewed. SEO is a huge deal. If your company doesn’t show up on the first page in Google, nobody cares. For some reason, though, most people haven’t accepted SEO as a long term (budgeted) investment. The key is understanding the complexity of SEO and the persistence and patience it takes to improve search engine results and keep them there. Expect months, sometimes years of saturation, link-building, testing and testing some more. Oh, and watch out for bogus SEO companies. They use fraudulant practices to improve your SEO rankings and before you know it, your website is banned from search engines. Keep your eyes open, they’re everywhere. For further reading, here’s a great article by P.J. Fusco of The ClickZ Network, titled, “SEO Is Not Free”.
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