Increasing The Investment in Digital Marketing
Nonstop Couriers officially kicked off with Brolik in May 2020. Realizing the impact that COVID was having on both their business and their industry, they made a decisive move to increase their investment in digital marketing. The owner of the business was looking specifically for an increase in quality leads that he defined as potential long term partnerships for his business.
Positioning Nonstop Couriers for Recurring Service and Higher CLV
The courier space was extremely competitive with big national players throwing a lot of money at digital marketing efforts. For Nonstop, the key was focusing their positioning and messaging on the high quality, locally-focused service they could deliver to long term partners.
Foundational Website Work Was Needed Before We Could Scale Lead Generation
At first, Brolik hit roadblocks due to website limitations, particularly the lack of a mobile site experience, and difficulties tracking customers and conversions due to the site infrastructure. Some of the marketing efforts were temporarily paused to build a simple new website that was mobile friendly, set up for end-to-end tracking, and included new messaging and webpages that spoke to the needs of the target partner audience. With these efforts, and with new messaging around long term partnerships and the savings they bring, Brolik was able to help Nonstop find those valuable repeat customers.
Improving Return Business And Increasing CLV
Instead of focusing on driving the volume of one-time deliveries, it was more important to find opportunities with customers who needed recurring deliveries, or would return to Nonstop for all their delivery needs, which would increase customer lifetime value and achieve a greater ROI.
Quality Leads Increased
Monthly partner leads (leads who needed consistent deliveries) more than doubled in one year. This was proof that we could drive a higher CLV, and therefore a greater return on investment, from our marketing efforts.
The Marketing Investment Paid Dividends for Nonstop Couriers
With the marketing and website improvements, Nonstop achieved a 450% increase in revenue over the previous year.
Our Content Strategy Was Successful and Sustainable
With an organic-first approach led by a website redesign and an emphasis on finding long term business partners through paid channels, Brolik brought Nonstop more leads than they were able to handle. Conversion rates from organic traffic came close to tripling over a year.
Nonstop Couriers Finds Success in A Better Marketing Foundation
Nonstop’s success is proof that understanding who your ideal customer is and targeting them with the correct messaging can bring tremendous growth, even in the face of steep competition and existential threats.
Rick Slowicki
Owner
"Brolik provided thorough and productive research to create our marketing campaign and messages. The investment paid off in the long run. After testing various content, we have added quality clients and increased our profit."
