Category Archives: Business Strategy

Responsive Web Design or a Separate Mobile Website

There’s a lot of talk about how you should structure your website’s content for mobile devices, and there’s a lot of talk about what techniques and strategies can be used to build your mobile website. Let’s not confuse the two topics. More…

Business Strategy, Design, Responsive Web Design, Technology, Usability, Web, Web Design · Tagged , , , , , , , , , | Leave a comment

Mobile App vs. Mobile Web Part II: Building For The Future of Devices

Before thinking about your “mobile strategy,” step back and thing bigger: device strategy. How will you launch great experiences on all current desktops, tablets and mobile devices, while preparing yourself for devices that will hit the market over the next 5 years? More…

Business Strategy, Design, Responsive Web Design, Web, Web Design · Tagged , , , | 1 Comment

Gamification: Turning Boring Tasks Into Adventures

Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty. More…

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The Future of Purchasing – It’s All About Social Status

The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you’re required to pay. More…

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Interview With New Hire, Matt Segal

Brolik new hire Matt Segal looks to bring some national accounts into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing. More…

Brolik Updates, Business Strategy · Tagged , , | 1 Comment

9 Tips For Ecommerce Startups

A simple checklist for ecommerce startups as they prepare to launch. More…

Branding, Business Strategy, Marketing, Sales, Social Media, Technology, Usability, Web, Web Design · Tagged , , , | Leave a comment

What is Cloud Computing? And How to Keep Up.

Considering the shift from “computer” to “computing”. More…

Business Strategy, Technology · Leave a comment

Coding: Genius vs. Monkey

Recently, a client asked: “How much of coding needs a genius and how much of it can a monkey do?” This is a pertinent question, and I believe I can shed a little light on it. More…

Business Strategy, Technology, Web, Web Design · Leave a comment

Learn To Love What You’re Good At

You know the phrase, “do what you love and you’ll never work a day in your life?” I’d like to propose a variation… “do what you love, focus on it, get really good at it, and you’ll never work a day in your life.” More…

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Better Products and Relationships Begin With Better Briefing

When you quote a project, you square away its main objectives and project goals. But what about the details? Digging deeper in that initial phase can improve final product and client relationships. More…

Business Strategy, Management, Marketing · Leave a comment