If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?
Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.
You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.
Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
Is building for scale the only way to grow a business? Some businesses should focus on the customer and not get fixated on scaling right away.
Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
In 2014, if you’re thinking about creating an app, strongly consider the MVP approach. Otherwise, you might fail.
Storytelling isn’t what it used to be. These days you need to back up your story with data.