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We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.-
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Category Archives: Business Strategy
Gamification: Turning Boring Tasks Into Adventures
Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty. More…
Interview With New Hire, Matt Segal
Brolik new hire Matt Segal looks to bring some national accounts into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing. More…
9 Tips For Ecommerce Startups
A simple checklist for ecommerce startups as they prepare to launch. More…
What is Cloud Computing? And How to Keep Up.
Considering the shift from “computer” to “computing”. More…
Coding: Genius vs. Monkey
Recently, a client asked: “How much of coding needs a genius and how much of it can a monkey do?” This is a pertinent question, and I believe I can shed a little light on it. More…
Learn To Love What You’re Good At
You know the phrase, “do what you love and you’ll never work a day in your life?” I’d like to propose a variation… “do what you love, focus on it, get really good at it, and you’ll never work a day in your life.” More…
Better Products and Relationships Begin With Better Briefing
When you quote a project, you square away its main objectives and project goals. But what about the details? Digging deeper in that initial phase can improve final product and client relationships. More…
Agency Recruitment and Selection: Go With Your Gut
Hiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy. More…
Mobile Site vs. Mobile App: What You Need to Know About Going Mobile
As an agency executive, marketer or business decision maker, you’re constantly considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?” More…
