Category Archives: Business Strategy
Four Questions Before Your Website Redesign
by Jason Brewer, CEO
Four questions before your website redesign: Are you engaging? Do visitors know what you do? Do you have a personality? Are you guiding your customers? Continue reading
Apple’s Worldwide Developers Conference (WWDC) – Looking Forward
by Matthew Sommer, CFO/Audio Production
With Apple’s annual World Wide Developers Conference (WWDC) rapidly approaching (less than 15 minutes!), rumors abound as to exactly what Mr. Jobs has in store this year. The usual rabid anticipation to see the newest iPhone and mobile OS release … Continue reading
Pay Attention to Foursquare and Other “Trendy” Social Networking Apps
by Andrew Thomas, CCO
Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. Continue reading
Investing in Long-term Relationships
by Jason Brewer, CEO
At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value. Continue reading
Tips for Service-Based Small Business: Firm Up the Sales Process
by Samuel Huntington, Director of Business Development
Sales is a numbers game. You will never find a salesperson that bats a thousand (in leads:closed business) because there are simply too many uncontrollable client variables. The best way to “Always Be Closing” is to populate your pipeline with enough strong leads to combat the likelihood that nothing will close. Continue reading
Social networking with a purpose
by Matthew Sommer, CFO/Audio Production
Getting the most out of your online social media marketing dollars. Continue reading
Post website launch: How to increase web traffic and sustain it
by Jason Brewer, CEO
Would you plan a party and not invite anyone? Without any guests, it wouldn’t be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it’s really just the beginning. Continue reading
Google Books: The Death of a… Part II
by Matthew Sommer, CFO/Audio Production
Monopoly becomes a concern once again with the death knell of the nation’s libraries Continue reading
Time to clean up the mess
by Jason Brewer, CEO
It’s surprising how many businesses are relying on paper scraps, filing cabinets and excel spreadsheets to keep track of vital data. These solutions are better than nothing, but trust me, there are far better options out there. Here are some of the most common areas where technology is under-utilized. Continue reading
SEO and PR: Friends with Benefits
by Matthew Sommer, CFO/Audio Production
Are your SEO and PR firms working together? How your publicist can help you rank higher on Google. With so much competition and lack of conclusive data in the field of search engine optimization, it becomes increasingly difficult to make … Continue reading
