What To Expect From Your Digital Marketing Agency
Wednesday March 5th, 2014While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
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My Breakthrough: Websites are Just the Beginning
Friday January 17th, 2014"In order to really take advantage of new possibilities, initiatives need to be aligned and integrated." - Matt Sommer, COO
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Responsive Website Design for E-commerce Platforms
Wednesday November 6th, 2013Responsive design is essential to e-commerce platforms. Your CMO, not your CTO, should be leading the charge!
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Google’s Hummingbird Update. It’s Just Good Business
Monday October 21st, 2013Those of you who keep tabs on SEO happenings are probably sick of hearing about Hummingbird and Google’s recent changes to data and reporting. “Why would they do this to us?! How will the SEO industry ever recover?” These are my thoughts on SEO’s newest doomsday.
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10 Signs You Need to Create a New Website
Thursday October 10th, 2013It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.
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Digital Marketing Trends
Wednesday October 9th, 2013The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
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Making a Case for Integrated Digital Marketing Strategies
Friday October 4th, 2013One small digital marketing team may be better than an army of specialists.
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“SEO or SEM?” The Wrong Question
Tuesday August 6th, 2013With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two, rather than deciding between them.
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Getting the Most out of Free Organic Search Engine Optimization Tools
Tuesday June 18th, 2013Here are five free tools to help diversify your SEO research and improve your efforts.
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Content Marketing Strategies 101
Tuesday June 11th, 2013Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.
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