Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
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Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.
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When running a business, growth is important. Companies are often willing to mortgage a great future for immediate success, even if that success is short lived.
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As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.
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Companies spend an exorbitant amount of time thinking about growth as increasing things like leads, customers and profits, but there’s value in taking a defensive approach to see where the greatest opportunities are lost.
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The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.
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Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.
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It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
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Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.
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Networking with people you have never met before can feel awkward at times, but with the right process in place, even less social types can be successful.
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