For a successful marketing strategy, don't get caught up on the idea that your business is entirely unique. When you fully embrace the traditional marketing process, tried and true marketing tactics can help your business grow no matter what your business model looks like.
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Prioritizing short-term profitability over long-term marketing growth can stunt you. Instead, learn to slow down and optimize your whole marketing funnel.
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Being open-minded and forward-looking are key to launching a successful marketing journey with growth-oriented outcomes.
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To set marketing goals, first define your long-term, strategic objectives and work backwards to identify benchmarks, KPIs, and ideal marketing channels.
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Our takeaways from the most interesting ideas at MozCon 2020, covering machine learning, automation, and the future of branding and promotion.
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How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.
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The Brolik team digs into some creative ideas and strategies that Philly-area food and beverage companies are implementing to reach customers at home, grow their audience, and make it through the crisis.
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The Brolik team digs deep into data and trends to find business and marketing opportunities to help companies to succeed during a global crisis.
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It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.
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Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
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