No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.
Storytelling isn’t what it used to be. These days you need to back up your story with data.
"When an organization builds its sales structure around a Spartan mentality, everyone wins!" - Jameel Farruk, Director of Client Relations
"Over the last year, I improved the way I speak to a potential client. Now it’s all about solving problems and growing their business. Features and capabilities are secondary." - Jason Brewer, CEO
Responsive design is essential to e-commerce platforms. Your CMO, not your CTO, should be leading the charge!
Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.
There is no doubt that a well designed world is a better world to live in. Our daily interactions are all made more enjoyable by the appeal of the aesthetic surrounding them. If aesthetic is so alluring, why shouldn't this be considered a crucial component to the success of a business?
A simple checklist for ecommerce startups as they prepare to launch.
I recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic "sales coach" profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition.