If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?
No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.
Storytelling isn’t what it used to be. These days you need to back up your story with data.
"When an organization builds its sales structure around a Spartan mentality, everyone wins!" - Jameel Farruk, Director of Client Relations
"Over the last year, I improved the way I speak to a potential client. Now it’s all about solving problems and growing their business. Features and capabilities are secondary." - Jason Brewer, CEO
Responsive design is essential to e-commerce platforms. Your CMO, not your CTO, should be leading the charge!
Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.
The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.
There is no doubt that a well designed world is a better world to live in. Our daily interactions are all made more enjoyable by the appeal of the aesthetic surrounding them. If aesthetic is so alluring, why shouldn't this be considered a crucial component to the success of a business?
A simple checklist for ecommerce startups as they prepare to launch.