Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
Full Story3 ways that setting up a corporate blog can get website traffic and increase customer engagement.
Full StoryA Quick Response (QR) code is essentially a bar-code, a two dimensional image that contains encoded data that can be read by scanning the image with the appropriate application or device. Where does this technology fit in modern interactive marketing?
Full StoryUsability is a key concept in web development. The term is self-explanatory in some ways, but it’s important to know exactly what it means in the web context and also in the larger context of the actual, physical world.
Full StoryAs companies vie for the coveted top ten Google results for high traffic keywords and Google constantly adjusts its algorithms and methods, it takes a full time effort to stay competitive. Most small businesses don’t have the resources to devote even 20 hours a week to SEO efforts, let alone hire a team of full time experts. So, is it futile then to even try?
Full StoryThe iPad is not just a reader or a consumer product. It just might be the perfect tool for corporate sales.
Full StoryWith Apple’s annual World Wide Developers Conference (WWDC) rapidly approaching (less than 15 minutes!), rumors abound as to exactly what... View Article
Full StoryFoursquare is a relatively new social networking "game" based on exploring your city. More importantly, it's now a marketing avenue for businesses.
Full StoryGetting the most out of your online social media marketing dollars.
Full StoryThere's an emerging trend lately among web designers, coders and even some social media elite. It's an organized effort to "Kill IE 6", and it speaks to a larger issue of staying current with technology.
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