Jason is co-founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing marketing strategies to grow their brand.
Follow @jaybrew on Twitter or connect with Jason on LinkedIn or Google+
Companies spend an exorbitant amount of time thinking about growth as increasing things like leads, customers and profits, but there’s value in taking a defensive approach to see where the greatest opportunities are lost.
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While there will always be value in being an expert in your niche, you can also benefit from being a generalist. Instead of focusing your energy on building your strengths in one area, consider sharpening your skills in a select few places.
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For a successful marketing strategy, don't get caught up on the idea that your business is entirely unique. When you fully embrace the traditional marketing process, tried and true marketing tactics can help your business grow no matter what your business model looks like.
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Prioritizing short-term profitability over long-term marketing growth can stunt you. Instead, learn to slow down and optimize your whole marketing funnel.
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Being open-minded and forward-looking are key to launching a successful marketing journey with growth-oriented outcomes.
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To set marketing goals, first define your long-term, strategic objectives and work backwards to identify benchmarks, KPIs, and ideal marketing channels.
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How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.
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SEO is similar to the effects of compound interest. With patience and consistent investments, growth becomes exponential.
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It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.
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Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
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