Jason is co-founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing marketing strategies to grow their brand.
Follow @jaybrew on Twitter or connect with Jason on LinkedIn or Google+
"Over the last year, I improved the way I speak to a potential client. Now it’s all about solving problems and growing their business. Features and capabilities are secondary." - Jason Brewer, CEO
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Licensing Leverage, our responsive web developer framework and CMS, is tempting. We've considered it for over a year, and even planned pricing models and started writing full documentation. However, we decided that the product is more valuable to us and our clients if it stays in house. We built it for us, and it's staying that way for now.
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Would you be worried if 30% of your customers walked in and then directly out of your store? 30% or so of all web traffic nowadays is mobile. Are you worried now? If your website isn’t optimized for mobile visitors, it might be time to re-evaluate.
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Launching a website is only half the battle. Online marketing strategy and ongoing website optimization is necessary to increase traffic and performance. At Brolik, we spent years building great websites, but recently came to the realization that as a “web” company, we’re responsible for the success and growth of the websites we build, and have the opportunity to help our clients beyond the launch.
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The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.
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Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.
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While companies like Seamless are willing to invest $7 per Facebook fan, many small businesses are still hesitant to invest in social media marketing at all.
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Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.
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When planning your social media marketing efforts, think about what your fans and followers want to see, and what they'll respond to. If you want to get the most out of your content and conversations, follow this list of social media tips and avoid the faux pas.
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Before thinking about your "mobile strategy," step back and thing bigger: device strategy. How will you launch great experiences on all current desktops, tablets and mobile devices, while preparing yourself for devices that will hit the market over the next 5 years?
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