Jason is co-founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing marketing strategies to grow their brand.
Follow @jaybrew on Twitter or connect with Jason on LinkedIn or Google+
Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty.
Full StoryThe future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you're required to pay.
Full StoryA simple checklist for ecommerce startups as they prepare to launch.
Full StoryYou know the phrase, “do what you love and you’ll never work a day in your life?” I’d like to propose a variation... “do what you love, focus on it, get really good at it, and you’ll never work a day in your life.”
Full StoryHiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy.
Full StoryAs an agency executive, marketer or business decision maker, you’re constantly considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?”
Full StoryEven with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers?
Full StoryCustomers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
Full StoryYou need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed.
Full StoryThe iPad is not just a reader or a consumer product. It just might be the perfect tool for corporate sales.
Full Story