Bryce is the Director of Marketing Strategy at Brolik, using his diverse background in marketing and finance to develop marketing campaigns that are both human and data driven. Bryce is the fearless leader of Brolik’s digital marketing team, overseeing client accounts and supporting some of the more technical aspects of our campaigns. He is also an avid home-brewer, and is working on building an Arduino into his kegerator as we speak.
The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
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With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two, rather than deciding between them.
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Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.
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A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.
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A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.
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Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.
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