Business Strategy Articles

Investing in Long-term Relationships

By Thursday March 25th, 2010

At the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value.

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Post website launch: How to increase web traffic and sustain it

By Tuesday January 5th, 2010

Would you plan a party and not invite anyone? Without any guests, it wouldn't be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it's really just the beginning.

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Time to clean up the mess

By Wednesday September 23rd, 2009

It's surprising how many businesses are relying on paper scraps, filing cabinets and excel spreadsheets to keep track of vital data. These solutions are better than nothing, but trust me, there are far better options out there. Here are some of the most common areas where technology is under-utilized.

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