Building Client Projects with a Minimum Viable Product (MVP) Approach
Wednesday June 24th, 2015The MVP model works great for startups, but does it work in an agency/client setting?
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Blogging Tips: How To Build A Team of Content Creators
Wednesday June 17th, 2015Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.
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Understanding and Measuring the ROI of Your Marketing
Thursday May 28th, 2015This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.
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The Top 6 Client Complaints About Designers (and How to Deal with Them)
Thursday April 2nd, 2015If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?
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Questions To Ask Before You Hire A Website Design Company
Wednesday February 25th, 2015Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.
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Managing Client Expectations: For Designers
Wednesday November 19th, 2014You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
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Sales Techniques: Closing Sales With The First Conversation
Thursday October 9th, 2014No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.
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Home Team Marketing: A New Era In Brand Distribution
Thursday September 4th, 2014Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
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Tracking Matters
Tuesday August 26th, 2014With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
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Human or Scalable… What’s Better For Business Growth?
Monday July 14th, 2014Is building for scale the only way to grow a business? Some businesses should focus on the customer and not get fixated on scaling right away.
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