Foursquare is a relatively new social networking "game" based on exploring your city. More importantly, it's now a marketing avenue for businesses.
Full StoryAt the core of all sales and marketing success is a strong relationship with your customer. You create trust, loyalty and expectation because of quality and consistency. However, sales and marketing are often approached with an ROI mindset, with no emphasis on customer lifetime value.
Full StorySales is a numbers game. You will never find a salesperson that bats a thousand (in leads:closed business) because there are simply too many uncontrollable client variables. The best way to "Always Be Closing" is to populate your pipeline with enough strong leads to combat the likelihood that nothing will close.
Full StoryGetting the most out of your online social media marketing dollars.
Full StoryWould you plan a party and not invite anyone? Without any guests, it wouldn't be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it's really just the beginning.
Full StoryWhat is Twitter? And how tweeting to stars can increase your social network and marketing.
Full StoryWith social media, content is key and understanding the rules and guidelines to communicating in each specific social environment separates the experts from the crowd.
Full StoryIf you haven't heard the buzz about Twitter, you surely will in the next few months. Twitter takes the concept of 'keep it simple' to somewhat of an extreme, but in the process, creates a surprisingly useful tool for businesses and bloggers.
Full StoryIt makes total sense, especially for small companies with limited cash and resources. Why spend the time and money to learn a new skill or invest in new technology when your 'partner' has already mastered it or purchased it?
Full StoryIn the March 9th edition of BusinessWeek, contributor Stephen Baker explored the concept of “The Next Net,” an extension of... View Article
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