What is Cloud Computing? And How to Keep Up.
Wednesday June 22nd, 2011Considering the shift from “computer” to “computing”.
Full StoryThe Brolik Blog
We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
Coding: Genius vs. Monkey
Wednesday June 22nd, 2011Recently, a client asked: "How much of coding needs a genius and how much of it can a monkey do?” This is a pertinent question, and I believe I can shed a little light on it.
Full StoryLearn To Love What You’re Good At
Wednesday June 22nd, 2011You know the phrase, “do what you love and you’ll never work a day in your life?” I’d like to propose a variation... “do what you love, focus on it, get really good at it, and you’ll never work a day in your life.”
Full StoryBetter Products and Relationships Begin With Better Briefing
Wednesday June 22nd, 2011When you quote a project, you square away its main objectives and project goals. But what about the details? Digging deeper in that initial phase can improve final product and client relationships.
Full StoryAgency Recruitment and Selection: Go With Your Gut
Tuesday May 17th, 2011Hiring should be natural. The right person comes around and seems like the perfect fit. It just so happens you have a position open for them and the prospect is poised for long term growth within the company. Let’s face it, it’s never that easy.
Full StoryMake Sure To Code My Site in HTML5
Tuesday March 15th, 2011The vast amount of information available on the Internet and the increasing tech-savvy of today’s business owners is fostering a new understanding of web design, application development, social media, and more. But with all the information out there, make sure you separate the facts from the buzzwords.
Full StoryMobile Site vs. Mobile App: What You Need to Know About Going Mobile
Wednesday March 2nd, 2011As an agency executive, marketer or business decision maker, you’re constantly considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?”
Full StorySocial Media: Are You Convinced Yet?
Friday November 26th, 2010Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers?
Full StoryBrolik Value Proposition, Round 2
Tuesday November 2nd, 2010I recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic "sales coach" profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition.
Full StoryConsumers Want To Run Your Campaign. Will You Let Them?
Monday October 25th, 2010Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
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