Bleau Consulting is a startup software development and IT consultancy focused on building custom business productivity tools on the Microsoft Power Platform. As a brand new business, they needed Brolik’s help to establish a professional brand and web presence that would set them up for success.

Branding Round A

While the brand’s color palette was right there in the name, there are quite a lot of blues to choose from! For this initial phase, we experimented with the feel of the brand, along with a variety of different colors and implementations of their water droplet as a brand mark.

Branding Round B

For our second design round, we had settled on a general feel and a composition that included the full word mark with the droplet icon. The client had pointed us in the direction of a sans serif font, and we were zeroing in on a color palette.

Branding Round C

For Round C, we were pretty dialed in. We knew our fonts and colors, and had opted for a very simple droplet for the brand mark. With a few subtle tweaks, we’d settled in on a final brand.

Final Brand Package Delivery

A brand is so much more than just the logo. Once we’ve settled on a final design, we move on to explore how the brand will live in the real world: business cards, website, social accounts. We help our clients define how it will appear across their whole brand presence, to ensure a cohesive, consistent experience.