Bleau Consulting is a startup software development and IT consultancy focused on building custom business productivity tools on the Microsoft Power Platform. As a brand new business, they needed Brolik’s help to establish a professional brand and web presence that would set them up for success.

Jared Hilton

Founder

"Brolik's branding services, including logo design and website redesign, have been pivotal for our tech consulting firm."

Exploring Visual Directions

While the brand’s color palette was right there in the name, there are quite a lot of blues to choose from! For this initial phase, we experimented with the feel of the brand, along with a variety of different colors and implementations of their water droplet as a brand mark.

Narrowing in on the Design System

For our second design round, we had settled on a general feel and a composition that included the full word mark with the droplet icon. The client had pointed us in the direction of a sans serif font, and we were zeroing in on a color palette.

Refining the Final Brand Identity

For Round C, we were pretty dialed in. We knew our fonts and colors, and had opted for a very simple droplet for the brand mark. With a few subtle tweaks, we’d settled in on a final brand.

Building the Complete Brand System

A brand is so much more than just the logo. Once we’ve settled on a final design, we move on to explore how the brand will live in the real world: business cards, website, social accounts. We help our clients define how it will appear across their whole brand presence, to ensure a cohesive, consistent experience.