Branding
Branding is at the core of everything we do. We help companies develop an identity, focus their mission and present their values and culture in a consistent and powerful way. Sometimes that means refreshing an outdated brand. Other times, we’re developing a brand from the ground up, utilizing our expertise and experience in design, marketing and strategy to support the launch of a new company or product.
A Few Brands We’ve Created
Our Philosophy
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. -Antoine de Saint-Exupery
Branding Applies To Your Entire Business
Our experience in brand strategy is at the center of everything we create. We’re firm believers that values and culture need to drive every aspect of a business, and that factors into all of our branding decisions.
What We Offer
Brand Strategy
We work with brands to develop an overarching brand strategy with tangibles like mission, values and messaging.
Naming
Naming a brand is a crucial first step in the branding process. We’ve worked with several startup companies such as Trapezium, Swoop, and End it Right to develop a strong brand name.
Logo and Identity Design
Our logo and identity design process is a collaborative effort led by designers and creatives. We begin by going through our discovery process. Then we take client feedback and iterate to hone in on a final logo and identity design.
Messaging
We develop top-level brand messaging, including reusable taglines, unique selling points, mission and vision statements, and core values. Our strategists and creatives work together to support all copywriting needs, from creative ad copy to social posts to full website and marketing copy. We make sure the brand voice is established, consistent and on-strategy.
Brand Imagery
We can include brand imagery as part of our branding package for clients. This can include a brand mark, branded icon series and custom photo banners that can be used on the website and for marketing materials.
Brand Guidelines
The final step in a good branding process is to clearly lay out guidelines for how to use the brand in the real world. We do this in a comprehensive document, laying out dos and don’ts and usage guidelines so our clients are empowered to never venture off brand.
“Brolik nailed our identity. Others have tried to push an identity on us in the past, but Brolik spent time to understand our mission, people and culture first.”
Branding Needs to be Both Visual and Strategic
A brand is the core of all communication with your audience. A successful brand needs to convey the company’s style and personality in a way that will resonate with customers. Entrust that work to an agency with design savvy and overarching strategic vision.
Branding Is More Than A Logo
We explore color, voice, taglines and marketing messaging in addition to logo variations. We deliver a comprehensive digital brand guide that acts as a resource for how to use brand assets and a repository to organize the assets themselves.
Our Process
Our process is collaborative, yet focused. We have a team of designers involved in the concept phase where we explore styles and options for your new or updated brand.
Throughout the process, we explore specific elements or directions, explain their impact, and make recommendations on what we feel is the best direction. The result is a brand that speaks to your audience just as much as it speaks to you.
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