Branding Services
We offer a comprehensive set of branding services, from naming to logo design, imagery and mood boards, to icon systems and messaging. We’ll build the branding package that makes sense for your business.
We work with brands to develop an overarching brand strategy with tangibles like brand promise, positioning statement, unique value propositions (UVPs), and pillar messaging.
Naming a brand is a crucial first step in the branding process. We've worked with companies of all stages, from startups needing a name to launch with, to established brands looking for a fresh start.
Our logo and identity design process is a collaborative effort between our strategists, designers, and creatives to form a word mark, icon, lockup and color palette that sets you apart.
We can also produce various assets to go along with your new brand. This can be any asset you need refreshed or created for your website or marketing, including photography selections, branded icons, custom social avatars, and sales collateral.
The final step in a good branding process is to clearly lay out guidelines for how to use the brand in the real world. We do this in a comprehensive document, laying out dos, don’ts, and usage guidelines so our clients are empowered to never venture off brand.
Featured Branding Projects
Major League Soccer Players Association (MLSPA)
Rebrand for the MLS Players Association
The Summit
Creating a New Brand for a Personal Training Gym
Talley
Rebrand for Non-profit Association Management Company
Candidate Next
Brand Identity Design for Startup HR Platform
Holston Academy
Branding for Online School
Cheng Crowns
Rebrand for B2B Dentistry Manufacturer
Bleau Consulting
Brand Refresh for IT Consultancy
Raven Industrial
Branding for Industrial Real Estate Company
Nic Darling
Major League Soccer Players Association
“I brought Brolik in to help our association with a rebrand and was so pleased with the work and the relationship that we continued right into a complete rebuild of our website.”
Our Branding Process
Discovery Workshop
Our team leads a discovery workshop with the client to discuss vision, goals, target audience, and competitive landscape. Then our creative team goes to work.
Round A: Typographic Concepts
After a few weeks of exploration, Brolik presents 7-10 typographic concepts - these are wordmarks of varying styles, fonts, color variations, and formatting. The client then provides feedback, and we start to narrow in on 2-3 general directions to develop.
Round B: 7-10 examples for Icon, Wordmark
Our focus in Round B is depth, more than it is variety. We develop various colorways and mockups to see each concept in a real-world context. With the example of RideSeg, we chose a social media avatar, an airport advertisement, a luggage tag, and a branding-on-airport. These mock-ups are different for each client depending on their product, service, and industry. At the end of Round B, the client chooses a single direction: a wordmark and icon, to move forward with.
Round C: Final Lockup and Color Variations
We develop the chosen wordmark and any related icons, emblems or other pictorial identity elements into a Final Lockup - the goal here is to see the final solution, but with 3-4 color variations, including grayscale. At end of round C, client chooses a single color palette, and new brand identity is born!
Final Brand Package Delivery
At each round, we explore specific elements or directions, explain their impact, and make recommendations on what we feel is the best path for our client. We take feedback at every round and collaborate to make sure the brand represents the personality and values of our clients. It’s our job to ensure that the brand speaks to your audience just as much as it speaks to you.
We’ll Build You A Brand, And Then Some
Our approach to branding is entirely focused on achieving your business goals. Traditional branding agencies focus on the aesthetic and winning awards, and their “job” is done when they deliver the logo package. We’re the opposite. We work with you to launch the brands we create, test them, and refine the positioning, messaging, and visual identity over time. We utilize our expertise across design, marketing, and strategy to support the launch of your new brand — considering all angles and the impact of our decisions on your business.
Rob Connor
Christina Seix Academy
“Brolik nailed our brand. Others have tried to push an identity on us in the past, but Brolik spent time to understand our mission, people and culture first.”
FAQ
What’s included in a branding engagement with Brolik?
At its core, a branding project with Brolik includes the foundational elements of your brand identity: logo design, brand mark, iconography, color palette, typography, and brand guidelines. We create mockups to show how your brand will look in the real world and, if needed, can extend into a second stage to apply your brand across business cards, letterhead, PowerPoint decks, event signage, and more.
A branding project can also include brand positioning and messaging, identifying your opportunity and advantage in the market, and defining how to communicate your unique value to your audience.
We also offer naming services as an optional part of a branding project. Our goal is to develop a name that reflects your brand personality and helps you stand out in the market. As part of our process, we research trademarks and available domain names to ensure the name you choose is both usable and legally viable.
How does Brolik help develop or evolve a brand?
Brolik works with clients to understand their current market position, business vision, and competitive landscape. We help define how a brand should stand out, both visually and conceptually, so it aligns with long-term goals.
As businesses grow and markets change, we also help evolve brands with thoughtful updates, ensuring they stay modern, relevant, and consistent with the company’s current identity and state of business. This can range from small refinements to a more significant refresh, depending on needs.
How long does a branding project typically take?
Branding projects typically take 8-10 weeks, depending on the scope, deliverables, and rounds of feedback. We typically use a three-round review process to refine the brand and ensure it meets your vision before finalizing all deliverables.
Do you work with internal stakeholders or executive teams during branding?
Yes. We make it a priority to involve leadership teams and key stakeholders throughout the branding process. Because branding decisions can have high stakes for a company, we ensure everyone is heard and aligned.
This collaboration is built into our discovery phase and workshops, often using interactive exercises to make teams comfortable sharing ideas and perspectives. The result is a brand that reflects both the company’s vision and the input of those who guide it.
Ready to discuss your new brand identity project?
The Perfect Complement to Branding
Digital Marketing
We take an integrated approach to digital marketing, blending content development, online advertising, social media, SEO and website optimization to improve reach and revenue for our clients.
Web Design and Development
We design responsive websites and applications that are guided by research, focused on the end user and engineered to meet business goals.
Video Production
There’s nothing more engaging than an authentic story that speaks to your audience. With our video production and animation capabilities, we manage the process from script development to post-production. The final product is seamlessly integrated into your website experience or marketing campaign.
