Talley was transitioning from the Talley Management Company and sought a sleek, more sophisticated brand identity with a distinct corporate feel.

Round A

Brolik presented 9 initial typographic concepts to Talley with the goal of selecting 2-3 general directions to develop in the next round.

Round B

After basic concepts were chosen in Round A, we then developed various colorways and mockups to see each concept in a real-world context and to ultimately choose two finalists for Round C.

Round C

The chosen logo was presented to Talley with 3 color variations.

Final Brand Package Delivery

At each round, we explain the impact of specific elements and recommend what we feel is the best path for our client. For final delivery we sent Talley mock-ups of their new brand in different collateral and use cases like business cards, a mobile home page and social avatar.