Talley helps nonprofit associations manage their operations with support services such as strategy, administration, finance and event planning. They were ready to take the next step towards competing with the biggest players in their industry, and didn’t feel that their brand positioned them to do so. That’s where Brolik comes in.

Branding Round A

Talley knew that their current brand felt outdated and needed a refresh, but they didn’t want to lose the established, corporate feeling that was befitting of their almost 40 years in the industry. So Brolik presented a group of 9 initial concepts that presented a more modern aesthetic, but still felt conservative.

Branding Round B

The Talley team immediately zoomed in on two core concepts that they liked, along with a color palette that was consistent with their old brand, but with a bit more flair. So, we spent Round B developing those two concepts further, including multiple logo variations and even a few real world mockups.

Branding Round C

With the final brandmark chosen, Round C was all about the details. Specifically, the client wanted to explore a few subtle variations for color. Meanwhile, we began to build out the final brand guide, while we also launched into the design of their new website.

Final Brand Package Delivery

At this point all that was left was to bring it all together. We had envisioned how the brand would be represented on everything from their website to their business cards, and the client was excited to see it all come to life. As we worked to deliver the final brand guide, we also provided assets for their social platforms, conference materials and other branded collateral.