Digital Marketing Built For Service-Based Businesses

Brolik’s digital marketing retainers are flexible, results-driven, and designed to adapt to your business’s evolving needs. We take an integrated approach, assessing all tools, channels, and tactics that make the most sense for your business, and adjust monthly based on performance data to maximize results. Key components include:

• Growth Strategy - Developing growth roadmaps that identify opportunities, set measurable goals, and align marketing initiatives with your business objectives to drive sustainable, scalable results
• Campaign Creation & Management - Creating campaign concepts, creative assets, and channel-specific executions, then managing them across platforms
• Analytics & Optimization - Monitoring performance, tracking ROI and KPIs, and making data-driven adjustments to ensure we are driving results
• Positioning, Messaging & Copy - Defining your unique market position and crafting compelling messaging that differentiates your brand and resonates with your target audience
• Content Strategy & SEO - Creating full-funnel, high-quality content and improving search visibility to attract and convert customers
• Website Optimization - Making continuous improvements to site performance, UX, and conversion pathways
• Paid Digital Advertising - Managing ads across Google, social platforms, and other channels to drive leads and revenue.
• Email Marketing - Designing and executing campaigns to nurture and engage your audience
• Social Media Marketing – Managing content, campaigns, and engagement to grow your audience and support broader marketing goals

Large projects such as video shoots, rebranding, or website redesign/replatform. Everything else, including design, development, content, paid media, strategy, and so on, is pulled from the retainer.

At the start of every engagement, we set clear goals and KPIs and build a performance scorecard to track progress on a weekly basis. We review results through weekly reporting and monthly strategic conversations.

We focus on hard, bottom-line metrics, like sales-qualified leads, revenue, customer acquisition cost, and customer lifetime value. We always implement end-to-end tracking, giving a detailed view of campaign impact and enabling data-driven decisions for continuous growth.

The speed of results depends on several factors, including the maturity of your business, understanding of your audience, sales processes, and readiness for change. For companies with untapped marketing potential, we can often make an impact quickly, especially with paid media campaigns. We strive to show positive indicators within the first few months of the retainer period, with a clear plan to improve return on investment.

However, results may take longer if your business has long sales cycles, limited capacity to handle growth, operational gaps such as an unresponsive sales team, or product/market fit issues. Our role is to identify what needs to change and guide strategy, but the speed of impact also relies on your team’s ability to act on recommendations and invest in growth.

The answer to this comes out of our Strategy Phase. It’s not until the end of this phase that we put together a plan including what specific channels we will choose, how we will allocate media spend, and what our testing strategy will be. We avoid putting the cart before the horse by working to deeply understand your business, your market, and your audience before deciding on the channels we think will be most effective and efficient.

Most communication will be with an experienced Account Strategist. The marketing manager is responsible for the day-to-day management of the channels and tactics, and is supervised by a Growth Director. There are other supporting team members in content, design, development, and marketing execution. However, you will not communicate with these supporting team members regularly.

Once we have a master services agreement (MSA) and scope of work (SOW) in place, we begin collecting information, sending over a questionnaire about basic marketing and sales information prior to our Discovery Workshop. In this kickoff meeting, we discuss your goals, review target audience personas, discuss strengths and weaknesses, and talk about the business model as it relates to marketing.

We then send over a checklist to begin the process of assessing their platforms and accounts, and immediately begin working on the first deliverable of our Strategy Phase, Goals & KPIs.

We provide initiative and performance updates on a weekly basis. We also schedule monthly strategy meetings with our clients to review progress, priorities, and plan future initiatives together, where we go over our performance scorecard together and discuss any shifting priorities or needs. On an annual basis, we provide a strategy for the next year of the retainer, built off what we have learned so far.

We often manage the planning and execution of organic social media for our clients, but it depends on the internal resources of each client. Some clients handle posting to their own social accounts to allow us to use our retainer hours elsewhere.

Yes, we manage client advertising campaigns and budgets through our ongoing retainer. However, unlike most agencies, we do not bill and pay out the ad spend, and we do not take a 10%-15% fee from all spend. Instead, it is billed directly to the client from the advertising platforms.

We plan and manage all monthly initiatives in a detailed Initiative Calendar, so our clients always know what we have planned for the month, what activities are in progress, and what has been completed within the retainer period.

For a new client engagement, a 6-month contract can be offered. Then, renewals are structured as 1-year contracts with quarterly performance reviews.

Although it is uncommon, if a client wants to terminate, we ask for 30-days notice.

We consider ourselves to be a quarterback on the marketing side, helping to facilitate progress and growth for our clients. This means orchestrating between team members on our side as well as on the client side. This means we sometimes help to guide/support client freelancers, subcontractors, and internal team members, and make sure everyone is rowing in the same direction.

All strategy and project management work is handled in-house. Most of our execution work is done in-house as well, with the exception of specialty needs that arise. In this case, we manage the recruiting and performance of outside freelancers or subcontractors, many of whom have been working with us for over 10 years.

No, we do not take a commission or margin on client ad spend. Our ad spend recommendations are solely based on the best interests of your company, with no ulterior motive outside of making sure your business is growing. This structure separates us from other agencies because we are not incentivized to increase your ad spend to increase our commission. We want to optimize your marketing spend to best fit your needs.

Our fee levels vary by client, but it is common for our fees to range from $7,000-10,000 per month during the strategy phase, and $5,000-8,000 per month once the retainer begins. We manage a block of hours per month, calculated using our blended hourly rate of $215 per hour.