Digital Marketing
We believe digital marketing should be driven by business goals and focused on the target audience. We use an integrated and flexible approach, utilizing diverse skill sets across our team, and we dedicate ourselves to constantly improving results.
- Monthly retainer based on a blended hourly rate
- Agile methodology incorporating creatives, strategists, designers and developers as needed
- Integrated approach based around your company’s goals and audience, not marketing tactics or channels
- Cost per acquisition and ROI focus
- Analytics dashboard customized for your business
- Weekly collaboration, monthly reporting and quarterly performance reviews
- Long-term orientation that creates consistent, sustainable growth
- No-commission ad spend management
“The team at Brolik is passionate and professional. They are a rare find in the churn and burn world of digital marketing.”
Digital Marketing Driven by Business Goals
Our success comes from an unrelenting focus on client goals throughout the life of the campaign. We establish goals and KPIs before deciding on the tools, tactics and campaigns we will use to achieve them.
Focused on the Target Audience
We don’t use the latest social network just because it’s hip, and we don’t suggest one tactic over another based solely on our past success. Every strategic plan we deliver is built on a deep understanding of your audience, based on both statistical data and direct personal feedback.
An Integrated Approach to Digital Marketing
We use an integrated approach to digital marketing that combines content marketing, search engine optimization, online advertising, social media marketing and website optimization.
We develop a cohesive strategy and make sure all digital marketing initiatives are working in concert.
SEO
We approach search engine optimization with a user-first mentality. Instead of trying to decode search engine algorithms, we focus on proper website structure, clear information architecture, and informative metadata and markup. By combining these elements with outstanding content, we provide users with the experience and information they want. This approach improves search rankings and increases quality organic traffic for our clients in a healthy and sustainable way.
Content Marketing
Content marketing is all about rising above the noise these days. Achieving thousands of social shares and comments is not luck; it’s the result of good planning, knowing what your audience is looking for and creating content that is unique and worth sharing. We help clients develop a content strategy, steer their publications with an editorial calendar and provide the creative and technical resources to keep a consistent flow of quality content that will engage the target audience.
Social Media Marketing
You may be surprised that great social media isn’t created on a whim. You start with a social media strategy that defines a target audience and solidifies a brand mission and voice. We provide social content themes, a posting schedule and tactics for increasing reach and engagement across the social networks that are relevant for your business. The day to day stuff is a lot more fun when people are interacting and the strategy is working.
SEM and Display Advertising
Pay-per-click (PPC) advertising has the potential to jump start a campaign, while display advertising and social promotions can build awareness for your product or brand over time. With search engine marketing, or SEM, we can reach your potential customers when their intention is to buy and continually drive more quality leads by optimizing around popular keyword and topics. Paid advertising is beneficial to have in the mix to propel your marketing strategy and add diversity to an otherwise organic approach.
Digital PR
Our digital public relations efforts improve the authority of your brand and website, while increasing brand awareness and referrals. We start by identifying industry publications, niche blogs, social media influencers and expert placement opportunities. Then, we work with your team to publish quality content and brand mentions outside of your domain that point back to you and tell search engines that your brand and executive team are the authority.
Website Optimization
The true value of your web traffic depends on your website’s ability to convert visitors to customers. Using landing pages, a/b testing, and analytics, we identify and implement website changes that lead more of your web traffic to your website’s finish line- whether it be an email signup, a phone call to your sales team, or an online purchase. Through this process of conversion rate optimization (CRO), your business gets more value from the web traffic it’s already attracting.
Analytics
Who are your website visitors, and where are they coming from? What information are they seeking, and what makes them take action on your site? These are the types of questions that we explore with web analytics- the analysis of the data surrounding your website traffic. The answers we uncover inform a host of marketing decisions, from which marketing channels to focus on to what kind of content to produce. Delivered to you in regular reports, they can also help you make data-driven business decisions concerning the markets you serve, the products you offer, the segments you focus your energy on and more. At the end of the day, this all leads to a healthier bottom line for your business.
Email Marketing
Email marketing is a powerful method of connecting with valuable customers, clients, prospects and others interested in your business. When creating your email marketing strategy, we consider the audiences being reached, the content that each audience needs and when they need it. We think about whether the content should be packaged into a multi-email campaign, whether any emails should be automated and how your emails fit into your marketing strategy as a whole. The result is an email plan that works with your other marketing initiatives to build a valuable relationship with your audience.
“With an open mind and flexible approach, we can shift our efforts and focus our campaigns on whatever brings the best results for our clients from month to month. Seasonal challenges and shifts in client goals are no problem - we are agile and ready.”
A Collaborative Digital Marketing Team
Brolik is a team of strategists, designers, developers and content creators, all of whom have a wide range of specialties and interests. We pull from this diverse array of talents and expertise to put together the perfect team for every client account.
“We have more organization than ever and the advice and tools Brolik has provided us are improving the bottom line. In Brolik, we have a team of problem solvers, not just web designers and marketers.”
Always Improving
We consistently analyze our marketing efforts and optimize our campaigns for better performance. Whether we’re optimizing content and usability or testing messaging, call to actions, hierarchy or positioning, we strive to give the user what they are looking for and maximize your marketing investment over time.
“Clients often come to us looking for something specific, like ‘social media’ or ‘SEO,’ but research and strategy come first. We always start with the same proven process that includes industry research and a target audience analysis, then develop a strategic plan that is unique for each client.”
Custom Reporting
Data is at the core of our campaigns and decision-making, and we think it’s crucial that our clients understand why we are making those decisions. That’s why all of our digital marketing clients have 24/7 access to marketing analytics through a custom analytics dashboard. This dashboard gives a simplified, high level overview of our marketing initiatives compared with historical performance data, and it doesn't require an advanced knowledge of analytics to use.
“Working with Brolik, RFG has consistently received more views on its website, received more customer calls, and most importantly, we’ve dramatically increased our revenue year over year.”
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