Justin Goldman
Founder, Renofi
Joe Sapp
President, Talley
Susan Naftulin
President, Rehab Financial Group
Our Proven Approach to Marketing Success
Brolik isn’t your typical marketing agency. We strive to become an integral part of business and its growth. Our marketing strategies are developed with an unwavering focus on your business goals and a thirst for provable, scalable Return On Investment. We’ve helped many businesses navigate their growth trajectory over the past 20 years, and have developed a clear, repeatable process for doing so.
Phase 1: Strategy Development
Discovery Workshop
Goals & KPIs
Competitive Analysis
Target Audience
Positioning & Messaging
Marketing Launch Plan
A Time-Tested Process…
We start with our time-tested strategy phase to identify your goals, gain insight into your industry and audience, and then develop a plan. We also know that every business and situation is different, so our flexible, modular approach allows us to dig in as deeply as necessary to prepare you for growth.
…Customized to Meet Your Needs
Depending on where your business is in its growth and development, and the goals of the engagement, we will determine whether the Competitive Analysis, Target Audience Analysis or Positioning and Messaging deliverables are necessary to get started. If not, there is likely to be value in digging into these areas later, so they can always be prioritized as part of our flexible retainer.
We kick off every marketing engagement by rolling up our sleeves and going deep with you and your team in a collaborative working session. We’ll discuss the project scope and goals, analyze your business and audience, and generally make sure that we’re on the same page as we move forward.
The Goals & KPIs deliverable outlines the primary and secondary goals of the engagement, while also establishing what metrics will be used to measure success in accomplishing these goals. This ensures that we are aligned regarding the expectations for the relationship and provides the basis for our ongoing performance scorecard which is designed to keep both parties aligned over the longer term.
With the Competitive Analysis deliverable, we provide insights into what your competitors are doing in terms of their branding and digital marketing. This will include an analysis of the channels your competitors are involved in as well as their methods for positioning their brands. We will present high-level observations and key takeaways from the research that we should apply to the overarching marketing strategy.
The Target Audience Analysis lays out ideal target audience profiles through one-on-one interviews, surveys and available market research. We will often source current and past customers as well as non-customers for the research.
With the Positioning and Messaging deliverable, we develop top-level brand messaging that will be used to clarify and present the client's brand and story to the target audience. The deliverable will include a positioning statement, UVPs, and key messaging angles.
Matt Stohner
CEO, Powerhouse
"Brolik asked us pointed questions about our needs early on to make sure they understood the challenges of our space, then detailed how they make decisions and which audiences we’d be targeting. I was impressed with how quickly they were able to deliver that information."
Phase 2: Marketing Retainer
Once our Strategy Phase is complete, we can turn our focus to execution. Our approach is focused on leveraging real-time data collection and rapid iteration to find success in one aspect of the strategy at a time, then building on these small successes to achieve sustainable growth.
Marketing Driven by Business Goals
Our success comes from an unrelenting focus on your goals throughout the life of the engagement. From our first deliverable focused on Goals & KPIs, to the Marketing Scorecard that keeps a weekly pulse on success, our approach is built on holding ourselves accountable for showing progress towards your growth goals.
- A Marketing Scorecard shows us the weekly read on the KPIs developed at the beginning of our engagement, so that we can quickly make decisions that move the needle.
- Our Weekly Update email will give you a snapshot of the success metrics from last week and a high-level view of our priorities for the week ahead.
- Our Monthly Report allows us to take a step back to analyze our results from the previous month to talk about what strategic pivots are necessary to reach our goals.
- The Monthly Initiative Calendar provides you a consistent, up-to-date view of our priorities for the month and our progress through them.
Marketing Case Studies
FAQ
How long are your contracts?
Our contracts are typically 12 months, with a 30-day out clause (because we never want to lock a client in against their will). However, we appreciate going in with a patient mindset, as good marketing takes time to grow and flourish.
Do you take a percentage of our ad spend (ie management fee)?
We do not take a commission or margin on client ad spend. All of our compensation is handled through our ongoing retainer.
What is a typical client for Brolik?
Our typical client is a small business $2-20M in revenue with a growth-oriented, tight-knit ownership group. Usually 10-50 employees. We say that Brolik is "your fractional marketing department from high-level strategy to technical marketing, design and development execution," so often the internal marketing teams we work with are small. They need a strategic partner for planning and strategy help and a full agency team to pull from for execution across channels and disciplines. On the client-side, this usually equates to between 1-3 internal marketing-focused roles, and rarely any internal marketing teams that are larger than that. We are much better at supporting our clients when they say "we need help with retention" or "we need to grow our inbound lead opportunities" vs. clients that come in and say "we need a paid search specialist" or "we need content marketing" as we don't specialize in any single marketing channel or tactic. We are about empowering small internal marketing teams and moving businesses forward.
What industries do you work in?
We have deep experience with service-based companies (home services, consumer services, professional services and high ticket business services). However, In our 20+ years of business, we have worked with companies in many industries, in the most interesting niches, and with varying business models. As a generalist agency, we thrive on new challenges and are adept at jumping in and learning quickly. Our diverse experience allows us to see opportunities and patterns across industries and clients. We can apply learnings from one client to another without creating a conflict of interest that comes with having many clients in the same industry. Working across a diverse range of industries and business models has its advantages – we'll come in with an open mind and won't just rinse and repeat something that worked for one of your competitors.
Who would I be working with?
You'll be working directly with an accounts strategist or marketing manager (who is your day-to-day contact) and a growth director, who oversees the strategy and the account at a high level.
What is a typical monthly fee?
Our typical monthly fee ranges based on the scope, desired pace, and appetite for growth, but usually falls between $5,000-$10,000 per month + ad spend. This fee is based on a block of hours at a blended rate of $215 per hour.
Your Fractional Marketing Department
Over the last 20 years, we’ve been helped 200+ small business owners build their growth engine and get out of the day-to-day. Instead of building large in house marketing and web teams, they rely on Brolik. Starting with a foundation built on a strong understanding of your business, audience, and competitive landscape, we’ll develop and implement a strategy to establish and scale a sustainable customer acquisition machine.
Everything you need to scale your marketing, and your business — from the outside-in. All you have to do is say go.
- Marketing goals and KPIs tied to your business goals
- Target audience research and persona development
- Competitive landscape analysis
- Brand positioning and messaging
- Marketing launch plan
- Data analytics implementation
- Paid media strategy and management
- Organic social and community building
- Content strategy and development
- Email and marketing automation
- Website design & development
- Photography & video
- Conversion-focused UI/UX design and beautiful creative
Let's Compare
*With Brolik you also have access to a network of vetted freelancers and consultants (that you don’t have to juggle yourself).