Launching the Business
Brolik built the brand and launched the business — a high-end, high-touch concierge medicine practice.
Hitting the Local Market
We then rolled out an aggressive marketing plan, heavily focused on driving brand awareness in the suburbs of Philadelphia. At first, we tested paid social and paid search, but the lead quality was low. We shifted our strategy to focus more on building awareness of both concierge medicine and DCM through content creation and traditional media. We realized that success would come if we could lift the general education around the fairly unknown topic of concierge medicine.
The Brand-Building Efforts Paid Off
It didn’t take long to see the positive impact from our concierge medicine focused educational content and the traditional media buying. Both organic impressions and branded searches were rising.
Daniel Devine, MD
Co-Founder & Physician
"The Brolik team has great communication. We had involvement of company leadership directly in every step of the process."
Investing in Growth
Once we started to acquire clients at a consistent rate, our strategy was to invest the revenue back into the business, with a photo/video shoot, a website redesign, and increasing the local advertising budget.
Optimizing the Sales Process
As leads increased, the brothers became overwhelmed with the amount of communication and follow-ups. This is common for our clients. When we are successful in driving growth, our focus must turn to helping manage the growth. We put lead handling systems in place, helping them convert prospects through stages and automated steps without taking away from the human touch that has made Dan and Mike so successful.
Growth Timeline
The practice grew steadily from 2019 through 2025.
It's Just The Beginning
The brothers have clear product-market fit and big plans for expansion in the future. Their early vision for a high-touch concierge medicine practice for Main Line Philadelphia has been proven viable and the brothers are just getting started. We’re excited to navigate the next phases of their business, right alongside Mike and Dan.
Daniel Devine, MD
Co-Founder & Physician
"Brolik is highly responsive and adaptive to the market. Thanks to their help, we've grown into the premiere concierge medicine practice in the greater Philadelphia area."
