The Goals Were Clear
The Dr. Leaks team was clear on their needs from the start. They were looking for a trusted partner to drive marketing strategy, support with the day-to-day implementation of their campaigns, and help communicate value to customers. Beyond the lead gen aspect, Dr. Leaks lacked confidence on the recruiting and hiring front and tapped Brolik to help solidify both the sales pipeline and the recruiting pipeline.
The New Marketing Effort Pays Off
Dr. Leaks got just what they needed from the Brolik team — by 2023, inbound leads were clearly on the rise.
Lead Volume Turned to New Revenue
Dr. Leaks began to see the pipeline growth translate into new contracts and revenue.
Hanlon Smith-Dorsey
Operations Manager
“With Brolik, we saw a tremendous increase in our lead volume, and more importantly the ability to control the flow of leads.”
CRM Transition and Lead Management
As the Dr. Leaks team got busier with the increased flow of leads, Brolik helped them transition from a basic spreadsheet lead tracker to a full CRM system to manage their increasing lead volume. We leveraged a list of 2,000 historic leads to start an email follow-up system, creating a more robust and automated sales approach. This was crucial because many leads who didn't initially choose Dr. Leaks opted for cheaper alternatives; the historic lead list became a valuable asset in bringing in revenue that would have otherwise been lost.
Hanlon Smith-Dorsey
Operations Manager
“Brolik provided robust development of our sales funnel and helped increase close rate with clients, leading to measurable increases in revenue.”
Fixing Low Conversion Rates
While lead volume and revenue were growing, Brolik identified a major issue in the customer service funnel. Dr. Leaks was effective in selling its Leak Detection service to new clients, but only a small amount of clients were continuing the process to Leak Repair and Cosmetic Repair (both highly profitable). We analyzed the communications and touchpoints within the process and were able to increase conversion rates for both stages in the process.
Improving Visual Assets
Display Ads
Brolik developed a display campaign to generate awareness and retarget site visitors that were in the market for a leak remediator.
Brand Video
We also produced a brand video for top-of-funnel and retargeting purposes. This video was created to differentiate Dr. Leaks, and highlight their people, process, and expertise.
Photo Shoot
We scheduled and produced a full-day shoot to capture photography of the team, and to showcase services and process.
Recruitment Marketing
Brolik also assisted Dr. Leaks with a recruitment push, helping them hire a few key employees to allow for this growth and expansion. This was part of the strategy to provide better communication throughout each customer project and increase conversion rates for Leak Repairs and Cosmetic Repairs.
Hanlon Smith-Dorsey
Operations Manager
“We now have the confidence that we can hire at will when needed.”
Diversifying Service Offering
With Brolik's guidance, Dr. Leaks decided to add Mold Remediation to its list of capabilities to balance out the seasonal highs and lows. Brolik created and launched a campaign to promote this new service area.
Revenue Growth is Undeniable
With Brolik’s help, Dr. Leaks is consistently increasing its footprint in the Philadelphia market, and is expanding into the Washington DC market.
Hanlon Smith-Dorsey
Operations Manager
“Far more than a mere ad agency or marketing firm, Brolik truly feels like a partner in ensuring the success of our business. Their team is genuinely invested in us and feels like an extension of our team.”
