Muddworks is a direct-to-consumer sustainable soap brand that was born when the owner of an independent coffee shop realized how much coffee grounds they disposed of daily and wondered how they could be put to better use, ultimately landing on using them as an exfoliant in soap. They partnered with Brolik to launch their brand in 2024.

The Brolik team produced a series of stop-motion videos for social advertising, to help Muddworks generate awareness for the brand and showcase their all-natural approach to producing soap that their customers love.