New Hope Divorce Mediation is a divorce mediation firm serving Pennsylvania and New Jersey. After purchasing the firm from its founder, the new owners hired Brolik to better tell their story, communicate the value of divorce mediation, and drive acquisition with a strategic mix of marketing efforts.

To create high-quality legal content within a limited budget and with minimal lift from their team, we built a content strategy around a one-day video shoot. We asked the attorney-mediators a mix of common audience questions and prompts designed to highlight their expertise and perspective.

That single shoot produced more than seven months of content. Videos were released on a rolling basis, transcripts were adapted into blog articles, and short clips were repurposed for YouTube Shorts, social media, and digital ads. The result was a lightweight but effective strategy that educated potential participants, showcased the firm’s value, and supported organic search. Check out their YouTube channel or one of their expertise-focused videos below.