Category Archives: Marketing

Post website launch: How to increase web traffic and sustain it

Would you plan a party and not invite anyone? Without any guests, it wouldn’t be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it’s really just the beginning. More…

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Twitter and your Social Network

What is Twitter? And how tweeting to stars can increase your social network and marketing. More…

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Social Networking? Try Some Real Networking.

With social media, content is key and understanding the rules and guidelines to communicating in each specific social environment separates the experts from the crowd. More…

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Heard the Buzz About Twitter?

If you haven’t heard the buzz about Twitter, you surely will in the next few months. Twitter takes the concept of ‘keep it simple’ to somewhat of an extreme, but in the process, creates a surprisingly useful tool for businesses and bloggers. More…

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Partner Relationship Management (PRM) and Why it Matters.

It makes total sense, especially for small companies with limited cash and resources. Why spend the time and money to learn a new skill or invest in new technology when your ‘partner’ has already mastered it or purchased it? More…

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The Next Net

In the March 9th edition of BusinessWeek, contributor Stephen Baker explored the concept of “The Next Net,” an extension of the Web 2.0 revolution. Over the past year, Sense Networks, a startup dedicated to leading edge market research, has beenMore…

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The Future of the Internet

I’m calling it right now, the future of the Internet: Skittles.com. You might be confused at first, because the new Skittles website is actually just a small box in the top left corner of your browser that controls other web content.More…

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Heard of Hyper-Targeting?

It’s the industry term for hand-picking the audience you want to advertise to. It’s building a head of steam thanks to social advertising through sites like Facebook and MySpace. It’s been common practice to advertise online to your demographic byMore…

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What’s the Agency Approach in 2009?

We’re all about simplicity and solution-based development. Interactive design should look good and be highly functional at the same time- you don’t have to choose one or the other anymore. Result-oriented campaigns are your best bet. You can do thisMore…

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Four Basic Traits of Effective Marketers

We came up with four basic traits of effective marketers. How do you size up? 1. Your website is your top sales vehicle. 2. You’re cashing in on target email and search engine marketing. Dollar for dollar they’re the twoMore…

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