Growth Nurturing > Growth Hacking
Wednesday June 27th, 2018When running a business, growth is important. Companies are often willing to mortgage a great future for immediate success, even if that success is short lived.
Full StoryJason Brewer
Jason is co-founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing marketing strategies to grow their brand.
Follow @jaybrew on Twitter or connect with Jason on LinkedIn or Google+
Become A Spy To Improve Your Marketing Research Process
Wednesday January 31st, 2018The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.
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Preparing Startups To Scale (Q&A with Jason Brewer)
Wednesday November 15th, 2017Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.
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Don’t Confuse Mission with Brand Positioning
Friday October 13th, 2017It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
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Lead Generation Strategy: How To Close The Loop
Tuesday September 12th, 2017Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.
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Lead Generation Strategy: Rent vs. Own
Thursday March 9th, 2017Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.
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Conquer Website Copywriting Using These 3 Templates
Friday January 27th, 2017It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.
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Digital Transformation Starts With Your Customers
Tuesday December 6th, 2016Digital transformation is a popular term these days. Immediately we jump to new technologies that make our lives easier, but let’s not get ahead of ourselves. Digital transformation should improve the customer experience first and foremost.
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SEO vs. SEM: Think Co-existence, Not Competition
Friday October 28th, 2016The classic debate of SEO vs. SEM shouldn’t be a debate at all.
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5 Business Lessons All Promising Entrepreneurs Should Know
Tuesday August 16th, 2016Here are some bits of advice I would give my 22 year old entrepreneur self.
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