Bryce is the Director of Marketing Strategy at Brolik, using his diverse background in marketing and finance to develop marketing campaigns that are both human and data driven. Bryce is the fearless leader of Brolik’s digital marketing team, overseeing client accounts and supporting some of the more technical aspects of our campaigns. He is also an avid home-brewer, and is working on building an Arduino into his kegerator as we speak.
Marketing for startups is different than established businesses. As a result, I have found the need to alter my approach when mapping a growth strategy for the fast-paced world of startups. Here are a few tips from my experience.
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Gaining your customers’ attention is hard work and quite expensive. As difficulty and costs rise from increasing competition, get more out of the attention you have with conversion rate optimization. Find out how.
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Websites are the engine of many businesses. A new, more powerful or more efficient website can boost online success for a brand. However, with every opportunity comes risk, and if the website launch isn’t handled properly, it can cause devastating damage.
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Cross-functional marketing allows your marketing campaigns to pivot, save time, innovate and achieve consistency. Here’s how.
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If you aren’t using the Google Search Console to support your digital marketing, you are missing out on great opportunities.
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Keyword research can be very time consuming, challenging and cumbersome, but it serves as one of the most important first steps of SEO.
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Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.
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With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
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"Trust your gut, lean on the research and monitor analytics along the way." - Bryce Liggins, Marketing Strategist
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Digital Marketers far and wide, look no further for Google Tag Manager Help.
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