How A Single Piece Of Gated Content Can Fuel Business Growth
Wednesday February 1st, 2023Learn how you can make a significant improvement to your marketing funnel with a single piece of gated content.
Full StoryMatthew Sommer
Matthew is a partner and Chief Strategy Officer at Brolik. As CSO, he manages the digital marketing team, helping Brolik’s roster of clients achieve their online marketing goals. When he’s not coming up with his next big campaign idea, you might find him in the recording studio or enjoying an IPA with a funny name. Check him out on Twitter.
Positioning Disruption (Q&A with Matthew Sommer)
Thursday March 15th, 2018The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.
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The Importance of Marketing Research
Wednesday April 26th, 2017While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.
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How to be Creative
Friday January 6th, 2017Creativity and problem solving aren’t superpowers that only a few chosen geniuses possess. We can all improve our propensity for “eureka moments,” it just takes a little bit of hard work.
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Facebook’s 20% Rule Revisited
Friday October 21st, 2016This article is a quick update to an article I wrote two years ago when Facebook initially rolled out the 20% rule on their advertising platform. A lot has changed since then, so it seems like a good time to take another look.
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Market Like an Investor (Because Marketing is an Investment)
Tuesday April 26th, 2016How lessons learned from financial investment strategy will help your business execute stronger, more successful marketing.
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Understanding and Measuring the ROI of Your Marketing
Thursday May 28th, 2015This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.
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3 Tips for Beating Facebook’s 20% Rule
Monday August 4th, 2014In the last several months, Facebook has been making small changes to their platform so quickly that it can be difficult to keep up. There have been few changes to the Facebook platform that we have found more annoying than the “20% rule.”
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My Breakthrough: Websites are Just the Beginning
Friday January 17th, 2014"In order to really take advantage of new possibilities, initiatives need to be aligned and integrated." - Matt Sommer, COO
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Google’s Hummingbird Update. It’s Just Good Business
Monday October 21st, 2013Those of you who keep tabs on SEO happenings are probably sick of hearing about Hummingbird and Google’s recent changes to data and reporting. “Why would they do this to us?! How will the SEO industry ever recover?” These are my thoughts on SEO’s newest doomsday.
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