Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers?
Full StoryI recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic "sales coach" profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition.
Full StoryCustomers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world.
Full Story3 ways that setting up a corporate blog can get website traffic and increase customer engagement.
Full StoryHas a business relationship ever become tense or soured due to unforeseeable snags in the plan? This tension can be... View Article
Full StoryYou need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed.
Full StoryThis last couple weeks rounds out my first year at Brolik, so I’m in prime reminiscing form to reflect on why this agency is so special...
Full StoryThe iPad is not just a reader or a consumer product. It just might be the perfect tool for corporate sales.
Full StoryJuly is a perfect time to step back, evaluate your brand and processes, and consider enhancements.
Full StoryFour questions before your website redesign: Are you engaging? Do visitors know what you do? Do you have a personality? Are you guiding your customers?
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