Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
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In 2014, if you’re thinking about creating an app, strongly consider the MVP approach. Otherwise, you might fail.
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Storytelling isn’t what it used to be. These days you need to back up your story with data.
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While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
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"In order to really take advantage of new possibilities, initiatives need to be aligned and integrated." - Matt Sommer, COO
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"Over the last year, I improved the way I speak to a potential client. Now it’s all about solving problems and growing their business. Features and capabilities are secondary." - Jason Brewer, CEO
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Digital Marketers far and wide, look no further for Google Tag Manager Help.
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In addition to positioning yourself as a thought leader to clients or others outside of your company, a corporate blog is an invaluable way to communicate your expertise and keep everyone up to date within your company.
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Responsive design is essential to e-commerce platforms. Your CMO, not your CTO, should be leading the charge!
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Can't we just be friends? Why do we have to argue the case between Responsive Website, and Native Mobile Application? Why not both?
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