We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty.
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There is always one "correct answer" to any design problem. Instead of asking your designer for multiple design options, help your designer give you what you want through upfront discovery and iteration of a single design.
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Responsive web design is gaining popularity among designers and programmers, but non-tech business owners can really benefit from understanding what responsive design is and what it could mean for their business.
Full StoryThe future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you're required to pay.
Full StoryTurntable.fm is the newest social networking site you’ve probably never heard of. The concept is simple: play music for you and your friends for free. Like Facebook, Twitter and Foursquare, Turntable has that "it" factor that will allow it to succeed as a company, a music player, and a social network.
Full StoryBrolik new hire Matt Segal looks to bring some national accounts into the fold. Initial focus will be in the following areas: web and mobile commerce markets, marketing and branding via smart phone applications and social media marketing.
Full StoryI'm a content engineer, and I'm doing it right now.
Full StoryThe web is finally starting to take shape as its own medium. As designers, coders and users, we all need to embrace it as such, and we need stop placing print design constraints on web design and stop judging web design in print design terms.
Full StoryIf you’re not a graphic designer, you may not realize that graphic designers pay attention to every detail of every word- right down to the space between each letter and the space between each word- striving to make content as easily digestible as possible. On the web, however, where it’s especially important to display your content well, designers tend to fall short.
Full StoryA simple checklist for ecommerce startups as they prepare to launch.
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