Alex is the Creative Director for Brolik, a Philadelphia-based digital agency, where he has been the arbiter of great user experience and visual design since he joined the team in 2008. Alex believes bold, beautiful design should go hand-in-hand with human psychology and good usability principles to make sites that are both awe-inspiring and easy to use.
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As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.
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In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.
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In this article, we’ll break down Brolik’s new responsive web design menu and explain how the code works line by line.
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Here’s our favorite way to set up a responsive web design footer for use on desktop, tablet, and mobile devices. We'll get into the HTML, CSS, and JQuery that it takes to make all of the content and user interface elements stack, reorder, and collapse for optimal use on any size device.
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Here’s a list of some of our favorite free online web design tools that we use at Brolik when designing and developing websites. The list includes everything from image optimizers to browser plugins to code validators and everything inbetween.
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Managers may be skilled at the job they are managing, but micromanaging negatively impacts the growth of everyone.
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The flexbox box layout is a great technological advancement on the web. In this article, I’ll share some tips on when to (and when not to) use flexbox with some Sass and jQuery for backwards compatibility.
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Where has the soul in web design gone? The web in general has grown in the right direction in terms of usability, but we've lost some of the bold creativity in the process. How can we recapture the soul? And more importantly why should we?
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In this article, we'll dissect two approaches to creating responsive web design menus; the slide down and the slide in. We'll look at the HTML, CSS, and jQuery to make these mobile friendly menus function.
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Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.
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