What’s the Agency Approach in 2009?

We’re all about simplicity and solution-based development. Interactive design should look good and be highly functional at the same time- you don’t have to choose one or the other anymore. Result-oriented campaigns are your best bet. You can do this by testing multiple ad campaign variations, tracking conversions and cutting out what’s not working. A lot of money can be wasted when you don’t know if your campaigns are bringing “buyers” or “window shoppers”. Messy, shock-value experimentation without follow-through needs to go. For example, “in-your-face” web banners, expandable ads and viral video need to be cleaned up or consumers are going to block them out completely. They grab the audience but quickly lose them, resulting in minimal conversion. Your tighter budget should lead to better planning by your agency, more consistent branding and messaging. This will make for a better end-product for your business. The most clever and creative campaigns will still end up victorious.