You’re Measuring Marketing Wrong (The River Analogy Explains Why)
Not every customer follows the same journey. Discover a better way to think about customer acquisition, touchpoints, and marketing attribution.
The Brolik blog
We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
How Smart Businesses Use Video to Scale Their Content Strategy
Need more traction from your content marketing? Learn how a video marketing strategy can drive business growth and humanize your brand.
Crossing the Growth Chasm: How to Approach Scaling Your Small Business
Struggling to scale your small business? Learn how to cross the growth chasm with actionable strategies for sales, marketing, and operations.
Are You Ready to Scale? 3 Stages of Prep for a Growth Marketing Launch
If you're considering a big marketing push to take your small business to the next level, it's time to take a critical look at your operations and business foundation. Before taking the leap of faith, run through our list of must-haves to make sure you're ready to benefit from a big marketing investment.
How A Single Piece Of Gated Content Can Fuel Business Growth
Learn how you can make a significant improvement to your marketing funnel with a single piece of gated content.
Privacy Updates Are Changing the Rules of Digital Marketing - Here's How to Respond
As ad platforms change the rules of the game, adapting to the current state of digital marketing can make or break your success. We’ll show you what’s changing and how shifting your mindset can help your marketing campaigns come out on top.
Unleash Your Potential with a Defensive Marketing Strategy
Companies spend an exorbitant amount of time thinking about growth as increasing things like leads, customers and profits, but there’s value in taking a defensive approach to see where the greatest opportunities are lost.
How to Create Value With a Recruitment Marketing Strategy
We’ll show you how to leverage a recruitment marketing strategy to improve your candidate pool and fill your open positions.
Maximize Your Ad Spend with Facebook Lookalike Audiences
As third-party data disappears, Facebook lookalike audiences will become more important. Learning to leverage them strategically can help you cut costs and improve lead quality.
The Art of Being a Generalist
While there will always be value in being an expert in your niche, you can also benefit from being a generalist. Instead of focusing your energy on building your strengths in one area, consider sharpening your skills in a select few places.
You Are Special, But Not Unique (And That’s Okay)
For a successful marketing strategy, don't get caught up on the idea that your business is entirely unique. When you fully embrace the traditional marketing process, tried and true marketing tactics can help your business grow no matter what your business model looks like.
How Impatience Hurts Long-term Marketing Growth and ROI
Prioritizing short-term profitability over long-term marketing growth can stunt you. Instead, learn to slow down and optimize your whole marketing funnel.