We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
Companies spend an exorbitant amount of time thinking about growth as increasing things like leads, customers and profits, but there’s value in taking a defensive approach to see where the greatest opportunities are lost.
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The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.
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The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.
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Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.
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It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
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In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.
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Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.
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AngularJS and jQuery are very different in the world of javascript tools and it's important to know the different features and and functionality of both. This article will go through a small comparison between the two to help you make a decision on which system is right for you.
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Networking with people you have never met before can feel awkward at times, but with the right process in place, even less social types can be successful.
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While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.
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