Getting the most out of your online social media marketing dollars.

Would you plan a party and not invite anyone? Without any guests, it wouldn't be a very fun party. The same goes for your website launch. Your goal should be to maximize awareness and keep your users participating. Launching a website may seem like the end of a process, but it's really just the beginning.

There's an emerging trend lately among web designers, coders and even some social media elite. It's an organized effort to "Kill IE 6", and it speaks to a larger issue of staying current with technology.

It's surprising how many businesses are relying on paper scraps, filing cabinets and excel spreadsheets to keep track of vital data. These solutions are better than nothing, but trust me, there are far better options out there. Here are some of the most common areas where technology is under-utilized.

Email marketing is a great way to spread your message, but is only practical with a healthy list. The privacy issues tied to purchasing email addresses are serious, so growing your list in an organic and innovative fashion is crucial.

It makes total sense, especially for small companies with limited cash and resources. Why spend the time and money to learn a new skill or invest in new technology when your 'partner' has already mastered it or purchased it?