Category Archives: Branding

What is Good Customer Service: Understanding Your Clients’ Emotions to Design a Better Customer Experience

Brolik went to SXSW this year, specifically to attend the interactive conference. Colin Shaw, CEO of Beyond Philosophy gave a great lecture on differentiating your company by focusing on the emotion associated with your brand. A particular statistic stood outMore…

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9 Tips For Ecommerce Startups

A simple checklist for ecommerce startups as they prepare to launch. More…

Branding, Business Strategy, Marketing, Sales, Social Media, Technology, Usability, Web, Web Design · Tagged , , , | Leave a comment

Brolik Value Proposition, Round 2

I recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic “sales coach” profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition. More…

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Marketing Is Key To Indie Film Success

You need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed. More…

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The Brolik Value Proposition

This last couple weeks rounds out my first year at Brolik, so I’m in prime reminiscing form to reflect on why this agency is so special… More…

Branding, Business Strategy, Marketing, Web Design · Tagged | 1 Comment

Summer is a Great Time to Evaluate Your Brand

July is a perfect time to step back, evaluate your brand and processes, and consider enhancements. More…

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