As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.
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It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
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It takes work to maintain successful agency/client relationships. Here’s one thing designers can do to help build client trust.
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If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?
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Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
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For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
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Brolik and Duke & Winston worked together to create a shirt that expresses the creative, do-or-die mentality that represents the two companies and many other emerging companies in Philly.
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Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
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The design industry is highly saturated these days, thus increasing the level of quality necessary to be truly innovative. I've compiled some noteworthy work from various mediums of design to highlight the innovation that still exists in such a crowded market.
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It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.
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