Category Archives: Social Media

Gamification: Turning Boring Tasks Into Adventures

Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty. More…

Business Strategy, Marketing, Social Media, Uncategorized · Tagged , , , , , , , | 3 Comments

The Future of Purchasing – It’s All About Social Status

The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you’re required to pay. More…

Business Strategy, Marketing, Social Media, Technology, Web · Tagged , , , , , | Leave a comment

Time to Tune Out iTunes. Turntable.fm is Here.

Turntable.fm is the newest social networking site you’ve probably never heard of. The concept is simple: play music for you and your friends for free. Like Facebook, Twitter and Foursquare, Turntable has that “it” factor that will allow it to succeed as a company, a music player, and a social network. More…

Music, Social Media, Technology, Web · Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Web Typography That People Will Read

If you’re not a graphic designer, you may not realize that graphic designers pay attention to every detail of every word- right down to the space between each letter and the space between each word- striving to make content as easily digestible as possible. On the web, however, where it’s especially important to display your content well, designers tend to fall short. More…

Social Media, Usability, Web, Web Design · Tagged , , | Leave a comment

9 Tips For Ecommerce Startups

A simple checklist for ecommerce startups as they prepare to launch. More…

Branding, Business Strategy, Marketing, Sales, Social Media, Technology, Usability, Web, Web Design · Tagged , , , | Leave a comment

Social Media: Are You Convinced Yet?

Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers? More…

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Consumers Want To Run Your Campaign. Will You Let Them?

Customers want to interact, control and share their purchasing. Some big brands are responding, using consumer interaction and feedback as the crux of their campaigns. Here are some non-traditional campaign strategies that are quickly becoming commonplace in the digital world. More…

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What do you mean start a blog? I asked for SEO.

3 ways that setting up a corporate blog can get website traffic and increase customer engagement. More…

Business Strategy, Marketing, SEO, Social Media, Technology, Web, Web Design · Leave a comment

Marketing Is Key To Indie Film Success

You need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed. More…

Branding, Business Strategy, Film, Marketing, Social Media, Video · Tagged , , , , , | Leave a comment

Pay Attention to Foursquare and Other “Trendy” Social Networking Apps

Foursquare is a relatively new social networking “game” based on exploring your city. More importantly, it’s now a marketing avenue for businesses. More…

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