Research helps marketers to be more effective in a shorter amount of time and with less money by revealing which assumptions are safe to make as they kick off their campaigns.
Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
In the last several months, Facebook has been making small changes to their platform so quickly that it can be difficult to keep up. There have been few changes to the Facebook platform that we have found more annoying than the “20% rule.”
Learn how to author your next blog article with a few lyrical words of wisdom from John, Paul, George and Ringo!
It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.
The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.
Previously, I wrote about how modern web design has become much more visual, with large imagery becoming the central focus. The emphasis on visuals and grid layouts is especially prevalent on social networks, like Facebook and Pinterest. Now another social media platform is joining the ranks: Google+.
If you’re thinking about adding infinite scrolling to your site, there are a number of factors that you need to consider before making any decisions. Make sure you have a strong understanding of the kind of content you share and the people who are viewing it.
Hyper-personal targeting and new Facebook conversion tracking make for great advertising, whether you like it or not.