It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.
The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.
Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.
Previously, I wrote about how modern web design has become much more visual, with large imagery becoming the central focus. The emphasis on visuals and grid layouts is especially prevalent on social networks, like Facebook and Pinterest. Now another social media platform is joining the ranks: Google+.
If you’re thinking about adding infinite scrolling to your site, there are a number of factors that you need to consider before making any decisions. Make sure you have a strong understanding of the kind of content you share and the people who are viewing it.
Hyper-personal targeting and new Facebook conversion tracking make for great advertising, whether you like it or not.
While companies like Seamless are willing to invest $7 per Facebook fan, many small businesses are still hesitant to invest in social media marketing at all.
As 2012 comes to an end, it seems like a good time to toss around some ideas for what 2013 will hold. Here is one prediction from each of us here at Brolik.
A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.
What is "social search?" and how it’s changing the face of SEO, again. (sort of...)