SEO Goes Social
Wednesday October 31st, 2012What is "social search?" and how it’s changing the face of SEO, again. (sort of...)
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6 Facebook Tips and Tricks for Business
Wednesday October 3rd, 2012There are lots of things you can be doing to cultivate genuine followers and enthusiasts for your brand. Let’s talk about some good ones.
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Content Strategy: Or 5 Ways To Be Likable
Tuesday September 18th, 2012Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.
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Should You Strive for Brand Saturation In Your Marketing Plan?
Wednesday July 18th, 2012Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.
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Social Media Marketing Etiquette: How To Be Successful, Not Annoying
Wednesday May 30th, 2012When planning your social media marketing efforts, think about what your fans and followers want to see, and what they'll respond to. If you want to get the most out of your content and conversations, follow this list of social media tips and avoid the faux pas.
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Gamification: Turning Boring Tasks Into Adventures
Thursday December 1st, 2011Now that technology has made it easier to introduce game mechanics into our digital experiences, people have coined the term gamification to describe this common strategy. The key to successfully gamifying your brand is focusing on creating incentives and rewards for meaningful actions, or the user will feel unfulfilled and there will be no opportunity for long term brand loyalty.
Full StoryThe Future of Purchasing – It’s All About Social Status
Wednesday September 28th, 2011The future of purchasing just might come down to your social status and how you interact with your friends and followers on the social web. This post proposes a not too distant future where your clout (or Klout) effects what you have access to, how and when you receive benefits and what you're required to pay.
Full StoryTime to Tune Out iTunes. Turntable.fm is Here.
Wednesday August 31st, 2011Turntable.fm is the newest social networking site you’ve probably never heard of. The concept is simple: play music for you and your friends for free. Like Facebook, Twitter and Foursquare, Turntable has that "it" factor that will allow it to succeed as a company, a music player, and a social network.
Full StoryWeb Typography That People Will Read
Tuesday July 26th, 2011If you’re not a graphic designer, you may not realize that graphic designers pay attention to every detail of every word- right down to the space between each letter and the space between each word- striving to make content as easily digestible as possible. On the web, however, where it’s especially important to display your content well, designers tend to fall short.
Full Story9 Tips For Ecommerce Startups
Thursday June 30th, 2011A simple checklist for ecommerce startups as they prepare to launch.
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