E-Ink to Revolutionize the Print World

By Wednesday October 22nd, 2008

Woodblock printing, the letterpress, and the computer all revolutionized the print design world in their respective time periods. Now in the year 2008, the new technology electronic ink will once again revolutionize the field. Esquire Magazine released its 75th anniversary edition featuring e-ink blinking on its cover claiming, “The 21st Century Begins Now”. And in... View Article

Woodblock printing, the letterpress, and the computer all revolutionized the print design world in their respective time periods. Now in the year 2008, the new technology electronic ink will once again revolutionize the field. Esquire Magazine released its 75th anniversary edition featuring e-ink blinking on its cover claiming, “The 21st Century Begins Now”. And in many ways it has, as the new technology has opened numerous doors in the print design world. The Ford Flex illustrates this in the form of the first e-ink advertisement.

E-Ink can easily be seen in direct sun, can be read at any angle, and has a battery life of about 90 days.

Taking apart the E-Ink Esquire Cover from Amit Gupta on Vimeo.

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About the Author

Alex is the Creative Director for Brolik, a Philadelphia-based digital agency, where he has been the arbiter of great user experience and visual design since he joined the team in 2008. Alex believes bold, beautiful design should go hand-in-hand with human psychology and good usability principles to make sites that are both awe-inspiring and easy to use.

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