Business Strategy Articles


Rebranding a Major Sports Organization (Q&A with Alex Caldwell)

Rebranding a Major Sports Organization (Q&A with Alex Caldwell)

By Tuesday May 15th, 2018

As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.

Full Story
Positioning Disruption (Q&A with Matthew Sommer)

Positioning Disruption (Q&A with Matthew Sommer)

By Thursday March 15th, 2018

The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.

Full Story