Home Team Marketing: A New Era In Brand Distribution
Thursday September 4th, 2014Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
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We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
Tracking Matters
Tuesday August 26th, 2014With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
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Famous Logos and Designer Hate
Tuesday August 19th, 2014For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
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5 Things Clients Should Know Before a Project Starts
Wednesday August 13th, 2014Over the years I’ve picked up on a lot things that I now stress to clients before their project starts. With these five things, I can guarantee any project will run smoothly, be more effective, and everyone will feel the project was a success and worth the investment.
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Simplify Your Navigation for Better Usability
Friday August 8th, 2014Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.
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3 Tips for Beating Facebook’s 20% Rule
Monday August 4th, 2014In the last several months, Facebook has been making small changes to their platform so quickly that it can be difficult to keep up. There have been few changes to the Facebook platform that we have found more annoying than the “20% rule.”
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Motion: The New Skeuomorphism
Thursday July 17th, 2014The transition from skeuomorphic design to flat design is old news. Gone are the days of emulating real life in a digital form… or are they?
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Innovate or Die T-Shirt Collaboration
Wednesday July 16th, 2014Brolik and Duke & Winston worked together to create a shirt that expresses the creative, do-or-die mentality that represents the two companies and many other emerging companies in Philly.
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Human or Scalable… What’s Better For Business Growth?
Monday July 14th, 2014Is building for scale the only way to grow a business? Some businesses should focus on the customer and not get fixated on scaling right away.
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Daydreaming: The Key to Creative Problem Solving
Tuesday June 24th, 2014In a society focused on productivity, daydreamers get a bad rap. New research, however, suggests they shouldn't. Creativity flourishes when the mind is free to wander.
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