Don’t Confuse Mission with Brand Positioning
Friday October 13th, 2017It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
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We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
How to Create an SEO Friendly Website Structure for Better User Experience
Tuesday October 10th, 2017In this article, we’ll examine how to structure your website to reflect the principles of user centered design. We’ll dive into the strategy with page hierarchy, usability guidelines, keyword research for naming pages, as well as some tips and tools to find how your users search for information and how your website structure should reflect that.
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Lead Generation Strategy: How To Close The Loop
Tuesday September 12th, 2017Instead of focusing on volume, your lead generation strategy should start with the goal of closing the loop on revenue generated.
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AngularJS vs. jQuery
Tuesday August 29th, 2017AngularJS and jQuery are very different in the world of javascript tools and it's important to know the different features and and functionality of both. This article will go through a small comparison between the two to help you make a decision on which system is right for you.
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10 Business Networking Tips to Generate Referrals
Tuesday May 2nd, 2017Networking with people you have never met before can feel awkward at times, but with the right process in place, even less social types can be successful.
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The Importance of Marketing Research
Wednesday April 26th, 2017While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.
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How To Improve A Sales Team’s Performance With Self-Directed Learning
Wednesday March 15th, 2017A learning environment built on trust, where individuals are free to adopt their own learning styles, creates a memorable and enjoyable educational experience. But how do leaders create such an environment for their team?
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Lead Generation Strategy: Rent vs. Own
Thursday March 9th, 2017Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.
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Increase Revenue 1,500% with Conversion Rate Optimization
Wednesday February 1st, 2017Gaining your customers’ attention is hard work and quite expensive. As difficulty and costs rise from increasing competition, get more out of the attention you have with conversion rate optimization. Find out how.
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Conquer Website Copywriting Using These 3 Templates
Friday January 27th, 2017It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.
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