Digital Marketing Research in The Age of “Test Everything”
Tuesday July 7th, 2015Research helps marketers to be more effective in a shorter amount of time by revealing which assumptions are safe to make as they kick off their campaigns.
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We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.
A/B Website Optimization Without Split Testing Software
Friday June 26th, 2015This is simple and quick method to try out A/B testing before investing in expensive split testing software.
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Three Sales Tools That Make Prospecting New Clients Easier
Thursday June 25th, 2015Some of my favorite technologies, tools and platforms designed to help salespeople prospect and sell smarter.
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Building Client Projects with a Minimum Viable Product (MVP) Approach
Wednesday June 24th, 2015The MVP model works great for startups, but does it work in an agency/client setting?
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Keyword Research for Non Rocket Scientists
Thursday June 18th, 2015Keyword research can be very time consuming, challenging and cumbersome, but it serves as one of the most important first steps of SEO.
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Blogging Tips: How To Build A Team of Content Creators
Wednesday June 17th, 2015Getting consistent blogging from your in-house team is challenging. Over 5 years we've tried many things– I've laid out the good and bad in this article.
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User Experience = Human Experience: a Lesson on Usability
Tuesday June 2nd, 2015Human behavior is greatly influenced by unconscious thought. With a basic understanding of human cognition, we can help anticipate user behavior.
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Understanding and Measuring the ROI of Your Marketing
Thursday May 28th, 2015This article will lay out a top level understanding and method for you get a quick estimate of how your investment in marketing is paying off, and to show how difficult it is to get a finite, accurate answer.
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What is UX? Good User Experience is Good Customer Experience
Tuesday May 19th, 2015User experience, or UX, is often overlooked as an important factor in a company's overall customer experience. It shouldn't be.
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The Top 6 Client Complaints About Designers (and How to Deal with Them)
Thursday April 2nd, 2015If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?
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