No matter the size of the website, we start by planning out the sitemap and outlining the content for each page. Early in that process, we also select a Webflow template, and for Pickle Juice we found one that felt sporty and energetic while still leaving room for the elevated, premium look they were after. From there, we customized the design to bring it fully in line with the Pickle Juice brand. The result is a site that came together efficiently without sacrificing quality, and a flexible backend the team can manage and grow on their own.

The vine and leaf motifs echo the greenery you'll find around the Pickle Juice clubs, and they were a piece of the old site the team wanted to keep. So we gave them the glow-up they deserved — cleaned up the shapes, smoothed out the lines, and brought them to life with animation, lending a fresh and modern feel to the site.

The previous site didn't do a great job of showing what Pickle Juice is actually like: the community, the energy, and the fun people have on the courts. We produced a photo and video shoot that gave us a deep, diverse set of shots to work with. We then leaned heavily on those assets across the site, to give visitors a feel for what playing at Pickle Juice is like.