digital strategy Articles

The Importance of Marketing Research

By Matthew Sommer Wednesday April 26th, 2017

While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.

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Lead Generation Strategy: Rent vs. Own

By Jason Brewer Thursday March 9th, 2017

Successful lead gen comes down to more than just lead volume, lead quality and closing deals in the short term. Lead source diversification is the key to staying healthy and mitigating your risk as a business.

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Increase Revenue 1,500% with Conversion Rate Optimization

By Bryce Liggins Wednesday February 1st, 2017

Gaining your customers’ attention is hard work and quite expensive. As difficulty and costs rise from increasing competition, get more out of the attention you have with conversion rate optimization. Find out how.

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Conquer Website Copywriting Using These 3 Templates

By Jason Brewer Friday January 27th, 2017

It’s not difficult to design and build a beautiful website, but does it clearly define strengths and speak to customer needs? Will the user feel a connection to the brand? This all comes back to how well the website copy is crafted.

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Website Migration Checklist

By Bryce Liggins Tuesday September 13th, 2016

Websites are the engine of many businesses. A new, more powerful or more efficient website can boost online success for a brand. However, with every opportunity comes risk, and if the website launch isn’t handled properly, it can cause devastating damage.

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