By Jason Brewer
Tuesday November 6th, 2018
Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
Full Story
By Christian Bach
Thursday August 23rd, 2018
Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.
Full Story
By Alex Caldwell
Tuesday May 15th, 2018
As Creative Director at Brolik, Alex Caldwell focuses on creating brand identities, designing UI/UX systems, and developing the front-end of Brolik's responsive websites. Alex is also an avid soccer fan and former player. We tapped Alex’s brain to understand Brolik’s approach to branding and what made working with the MLSPA such a rewarding experience for him personally.
Full Story
By Matthew Sommer
Thursday March 15th, 2018
The term “Disruption” has become part of the public consciousness as a way to describe new businesses that are leveraging technology to unseat incumbent market leaders using a new model. We spoke with Brolik partner and Chief Strategy Officer, Matt Sommer about the challenges and advantages of disruptive companies and positioning them for success.
Full Story
By Jason Brewer
Wednesday January 31st, 2018
The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.
Full Story
By Jason Brewer
Friday October 13th, 2017
It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
Full Story
By Kyle Jasso
Tuesday August 29th, 2017
AngularJS and jQuery are very different in the world of javascript tools and it's important to know the different features and and functionality of both. This article will go through a small comparison between the two to help you make a decision on which system is right for you.
Full Story
By Matthew Sommer
Wednesday April 26th, 2017
While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.
Full Story
By Ryan Corcoran
Wednesday March 15th, 2017
A learning environment built on trust, where individuals are free to adopt their own learning styles, creates a memorable and enjoyable educational experience. But how do leaders create such an environment for their team?
Full Story
By Alex Caldwell
Friday April 4th, 2014
Make the logo bigger, a simple client request. But what's the motivation behind it? And why is it the chagrin of designers everywhere?
Full Story