One of the biggest shifts in the website overhaul was rethinking who the site was for. While Atargis’ technology is easily understood by scientists, the next phase of the business required the site to communicate their unique value to investors, policymakers, and commercial decision-makers who do not have a technical background.

We reimagined the site architecture and rewrote the content to prioritize clarity, education, and differentiation. The goal was to explain not just how the technology works, but why it matters, how it scales, and how it differs from other wave, wind, and solar approaches, without oversimplifying or losing credibility. The "Opportunity" page makes it easy for visitors to understand Atargis' unique value proposition.

Given an accelerated timeline and cost-conscious client, we took a template-driven approach to streamline development without compromising quality. Starting with a library of pre-built components allowed us to focus on customization, structure, and content, rather than building everything from scratch.

The template was adapted to reflect the new brand system, ensuring consistency across typography, color usage, layout, and visual tone. This approach made it possible to move quickly while still delivering a site that felt intentional, cohesive, and aligned with Atargis’ positioning as a serious clean energy technology company.

Brolik also led website copywriting, distilling Atargis' primary message and core differentiators into clear language for investors, regulators, and commercial partners. The copy is confident yet grounded, making complex concepts accessible to non-technical audiences while maintaining credibility with experts.

The finished site supports high-stakes conversations with European regulators, international investors, and global energy partners. Every decision, from structure to messaging, prioritizes credibility and clarity over marketing. The result is a focused, meeting-ready website that supports Atargis as it moves from testing into development and commercialization, with a foundation for global adoption.