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10 Signs You Need to Create a New Website

Written by Thursday October 10th 2013

It’s important to project the best image of your business, and your website is no exception to this rule. The web is likely the first place your customers and potential customers are going to look to learn about your business. Check out this list to see if it's time for a redesign.

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Digital Marketing Trends

Written by Wednesday October 9th 2013

The industry of digital marketing is always advancing, making it highly challenging to keep up with digital marketing trends. With the advantage of youth and optimism on my side, I take a stab at labeling some current trends, as well as predict where I think this industry is going.

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“SEO or SEM?” The Wrong Question

Written by Tuesday August 6th 2013

With the advancement in online marketing opportunities, it can be a challenge for a marketing director to decide what initiatives to pursue. When the question of "SEO or SEM?" arises, it is important to transition the question to a statement and learn how to balance the two, rather than deciding between them.

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Content Marketing Strategies 101

Written by Tuesday June 11th 2013

Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.

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WordPress is Not for Developers

Written by Tuesday June 4th 2013

Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.

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